About the Boulevardier cocktail
The Boulevardier is a classic whiskey cocktail made with whiskey, Campari, and sweet vermouth. It is bitter, herbal, lightly sweet, and warming, with the familiar bittersweet structure of a Negroni but a deeper, richer character from the whiskey.
The cocktail first appeared in the 1920s in Barflies and Cocktails, where it was credited as the drink of an American in Paris connected to a magazine called Boulevardier. After that early mention, the drink largely disappeared from cocktail books for decades before returning during the modern cocktail revival. Today, the Boulevardier feels like an obvious classic: simple, balanced, and proof that some great drinks just need the right era to be rediscovered.
